Executive Summary

Ref: G-AUD-2026-003 Verified Audit

Strategic Health: 62%

Garamart has built a solid product catalog, but technical debt and low domain trust are currently capping visibility. Fixing the 'Crawl-to-Index' ratio is the immediate priority.

Crawl Efficiency

58%

Ref: Search Console Coverage

42% of crawled pages are not currently in the index.

Page Authority Range

12-28

Ref: Ahrefs Site Audit

Varies significantly between category and product levels.

CWV Pass Rate

35%

Ref: PageSpeed Insights (Mobile)

LCP issues on 65% of product pages.

SERP Feature Coverage

8%

Ref: SEMRush Position Tracker

Missing 92% of potential Rich Result opportunities.

Content Freshness Score

82%

Ref: Internal Content Audit

Excellent inventory update frequency.

Backlink Velocity

+12/mo

Ref: Majestic SEO Reports

Steady growth, but requires higher domain quality.

Competitor Visibility Gap

Technical Grounding (Ref A)

Data pulled via Google Search Console (GSC) indicates that Garamart's indexation success is hampered by "Crawled - currently not indexed" errors. This is usually a sign of low-value archive pages (Tag pages) competing for priority with product pages.

Market Data (Ref B)

SimilarWeb and Ahrefs benchmarking shows Garamart is currently capturing 0.8% of the 'Gadget Accessories' search volume in Nigeria. The gap is primarily in "Educational" keywords which Jumia owns via their blog.

Technical Infrastructure Insights

Garamart's WooCommerce environment is powerful but produces significant "Technical Noise". Our audit identifies three "Silent Killers" of your organic growth.

1. Crawl Budget Waste (High Risk)

WordPress automatically generates Date, Author, and Tag archives. On Garamart, these represent 40% of the URL structure but contribute 0% revenue. Googlebot spends its limited "Crawl Budget" on these empty pages instead of new products.

SOLUTION: Implement 'noindex, follow' via robots.txt and SEO settings.

2. JavaScript Hydration Delay

Many of Garamart's interactive elements (Filter bars, "Quick View") rely on client-side JS. On slow Nigerian 3G/4G networks, this causes a "Hydration Delay" where the page looks ready but is unresponsive, hurting UX scores.

SOLUTION: Move to server-side rendering for filters or use lightweight CSS-only alternatives.

3. Schema Data Fragmentation

Product Schema is present but missing critical fields like `priceValidUntil`, `itemCondition`, and `AggregateRating`. This prevents Google from showing "Star Ratings" in the search results.

SOLUTION: Audit the JSON-LD output of the WooCommerce SEO plugin.

Core Web Vitals Impact

Correlation: LCP Delay vs User Bounce Rate (Model)

Mobile Experience Audit

Touch Target Size Good
Font Legibility Excellent
Interstitials Needs Review
Image Aspect Ratio Critical Error

Keyword Intelligence Hub

Full analysis of 50+ targeted phrases across Nigeria's tech search landscape.

Keyword Phrasing Strategic Pillar Search Volume SEO Diff. Market Intent

Niche Opportunity: "The Power Gap"

Data indicates a massive surge in "Solar-powered" gadget queries in Lagos and Abuja. Garamart is currently ranking for product names but missing the broader intent. By creating a "Solar Living Guide", we can capture informational intent and convert it into high-AOV sales.

Garamart 6-Month SEO Acceleration Plan

PHASE 1: Foundation Month 1-2
Technical Debt Clearance

De-index author/date archives. Fix LCP issues by implementing WebP image formats and aggressive server-side caching.

Schema Infrastructure

Audit and expand JSON-LD Product schema across all 480+ SKUs to unlock rich result features.

GSC Sanitation

Address all "Soft 404" and redirect errors in Google Search Console to restore crawl health.

PHASE 2: Content Scaling Month 3-4
The "Solar Hub" Launch

Deploy 15 informational guides targeting long-tail solar gadget queries identified in our intelligence hub.

E-E-A-T Optimization

Create detailed Author bios for tech reviews to signal 'Experience' and 'Expertise' to Google's Helpful Content system.

On-Page Logic Overhaul

Optimize H1/H2 structures across category pages to focus on 'Price in Nigeria' secondary intent.

PHASE 3: Authority Month 5-6
Affiliate Backlink Magnet

Leverage the affiliate network to earn natural backlinks from niche tech blogs through "Unboxing" reviews.

Brand Search Domination

PR outreach to Tier-1 Nigerian tech sites (TechCabal, TechPoint) for feature pieces on Garamart's growth.

Quarterly Audit Cycle

Full crawl comparison against Month 1 baseline to measure technical efficiency gains.